Tuesday, June 9, 2009

Reflecting on the 2009 Licensing Expo

So the Licensing Expo in Las Vegas in over. Micheal Stone, the CEO of licensing giant The Beanstalk Group gave some reflections on what he thought was missing. See the full article in Ad Age here.

In essence, there was no major representation for any celebrity deals, no internet/high tech properties, no major publishing, apparel or luxury properties, an absence of any 2010-11 studio deals and no green initiatives being touted. These are signs of the hard economic times he suggests, but he gives us cause for hope. 

We in our little tropical paradise, need to begin to position ourselves to take advantage of these opportunities when the times change. After all, it will get better.


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