Saturday, June 19, 2010

Building Your Brand

On June 18, 2010 I made a presentation titled "Building Your Brand" at the second annual Caribbean Cultural Conference held at the Medgar Evers College in Brooklyn, New York.  I am humbled by the response to the ideas presented.  My hope is that those who participated will take the ideas I presented and run with them.  There is hope for the Jamaican entertainment product both on the island as well as globally but we must work at this wisely.  It is very evident that alternative sources of revenue need to be tapped as creative folk, and I'm confident that we can find the right sources that match with the personality of each creative.  The engagement and other feedback received after the presentation says that at least some persons who were present thought that there could be some promise in building themsleves and a brand.  These sentiments give me hope.

My commitment to the unearthing, showcasing and development of the Jamaican entertainment and culture output still stands and I will endeavor to share whatever information I can to help this process along.  The conference organizers, the Caribbean American Cultural Caucus, recorded my presentation and they have plans to share it on their website in a few days.  When it becomes available I'll share a link here on my blog.

P.S. Check out my new Urban Yard shop, there's something there for you. If you don't see it then suggest it.

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