Saturday, July 25, 2009

Marley Coffee Brews Canadian Distribution Deal

The story of the Marley coffee brand continues to unfold. Here is a recent update from the Global License magazine:

"La Grotta Del Formaggio has been tapped to distribute Marley Coffee throughout Vancouver, British Columbia. The coffee brand is also awaiting approval of its Jamaican coffee industry board license to expand its presence internationally.

“My first priority is to ensure that our farm reflects my father’s dream of a better world for all people,” says Rohan Marley, co-founder and chairman of Marley Coffee. “My day-to-day job is to share his dream with the world and to help guide this company so that the dream is embodied in all of our business activities.”

Rohan Marley, son of iconic musician Bob Marley, and friend Shane Whittle launched the coffee line in June. The beans, cultivated from the Marley family farm in Jamaica, are certified organic and feature five blends with titles such as Mystic Morning Wake Up, Simmer Down, One Love, Lively Up! and Jammin Java. Proceeds from the sales of the coffee will go to the Marley Coffee Foundation, which helps youth soccer programs in rural coffee-growing regions in Jamaica. The coffees are also available at www.marleycoffee.com.

In February, Hilco Consumer Capital was tapped by The Bob Marley family to handle the musician’s licensing and retail ventures."


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3 comments:

Michael Dixon said...

The development of this brand will provide an excellent case study on the importance of establishing and maintaining a World recognised brand.

BTW Kam-Au Amen this is a great blog you have started. The information is insightful. Keep up the good work.

Kam-Au Amen said...

Yes it will be. Thx for the good words.

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